This is a really nice mineral powder; you can wear it lightly or build it up to the coverage you like. I can use it with or without primer; primer does help to minimize pores though. If you are fair like me go with Fair 01; Fair 05 is too dark so I use it as a contouring bronzer. All in all a great product. I think it is silkier and less chalky than other more expensive and popular mineral powders. I do have very oily skin and after a few hours I have an oily finish but I have never found a product that could eliminate it completely. This is not drying at all. I use a kabuki brush with this and it works great; the packaging helps me avoid using too much and from spilling it (it is in a sifter type package).
5.0
Love this powder
By Moonerbeam from San dimas, CA on 5/16/2013
I have tried a few pressed powders lately that I did not like at all. Now after trying this loose powder I feel like I have finally found my match.
5.0
I would buy this again
By sunshine1109 from Crystal RIver, Florida on 5/16/2013
I love it, I always use Bare Minerals and I decided to buy this for daily use and save my bareminerals for when I go out but I tell you Im very happy with how it goes on I'll buy this again for sure
5.0
Applies flawlessly. No need to touch up
By Carol from Mooresville, NC on 5/16/2013
I love all things Ulta. I am a mature women of 53 years old. My skin appears to have less lines.
3.0
Nice product
By aaweatherford from Pt. Neches, TX on 5/14/2013
First time user of ulta products and I use this foundation everyday and its a great product. I like how it is a light weight product and my skin doesn't feel like it has a lot of unnecessary makeup on. I wish I would have gone a shade lighter. The only thing negative I have to say is it has caused my face to break out more than the usual.
5.0
Perfect powder. Makes you look younger
By RE from Pearl, ms on 5/12/2013
Easy to apply with a full round brush in a circular motion. Size of the container makes in easy to carry for touch ups during a long work day. THe light weight of powder does not give your skin a older appearance. Many ladies my age still go for the thick foundations to hid imperfection or the normal aging process. I have Found this ages them and dates them to the 70's, 80's when that what was used. This product eliminates the need for heavy foundations and give the wearer a new and younger look. I am 57 years old and am often mistaken for some one 10 or 15 years younger. I own this partly to your wonderful product. Also, you have many shades to pick from. I use a Fair 03 in winter and able to go one shade darker in the summer as I get a slight tan. Blends well with my on skin tones and always makes the red disappear from my nose area. LOVE IT> Been using it for years after my sister told me about this product.
5.0
Just Like the Big Brand Name
By CindyinSavannah from Savannah, GA on 5/12/2013
Used the big brand name first and thought I would try Ulta. Awesome choice, quality equal and great choice of shades. I highly recommend anyone already using Mineral make-up or thinking about trying mineral make-up to give this a try. I am 57 and never wore foundation until 2 years ago because I hated the feel of it on my face. This is different, don't know its there, love it
4.0
Great store brand product
By Babs from Shakopee, MN on 5/11/2013
Use every morning. Doesn't cause breakouts. Good coverage year round.
5.0
No more acne using this product!
By Tammy from Tuscaloosa, AL on 5/10/2013
I am in my forties and have had a problem with acne(knots)from liquid foundation. When I started using this product, I had no more acne! Wow who would have ever known.
4.0
Good product for the price
By Jo from Atlanta, GA on 5/10/2013
I was not so sure about picking the color from the internet since I've never used Ulta foundations before, but the color blended well with my skin tone. My only complaint is that ended up very heavy in some areas. I had to dab off a layer with tissue. Considering the price, excellent value.