You put it on and within 5 minutes you need to apply more.
I'm not crazy about it. I do however love Ulta products for the most part.
Get the lip butter, it's much better. This is Not thick enough for staying power.

I like the look of it not to much color just enough.. keeps lips soft

I chose this product as my Ulta reward and I love it! I always use lip balm, and because this one is tinted, I really like it.

I so wanted to love this. I spend a lot of time outside and I am an admitted lip biter so I use a lot of lip balm. The color was pretty, but it lacked in the balm area. It wasn't particularly moisturizing and it was a little more color than I was expecting. Due to these two things it went on a little patchy. A coat of balm under or gloss over solves this, but it's not something I can use on its own.

Nice color and good for chapped lips

Ulta tinted lip balms give your a great feel with beautiful color. Not too heavy like lipstick, these are great for daily wear. They don't last on your lips like lipstick but are easy enough to apply since they are sheer. Love these lip balms!

use as needed for color looks great but doesn't last long

Love the colors and the long lasting effect.

I bought this product a few days ago for the first time and I don't think I have used lipstick since I bought it. I love it. Nice color but not too much. I reapply it throughout the day and carry with me wherever I go and actually use it. It doesn't end up in the bottom of my purse. I keep it in the easy access pocket along with my cell phone.

I really like this stuff. I got the color melon and I absolutely love it! It's a great color, it's moisturizing, and it smells great!