Lovely color, make sure you have an in store professional match to your skin tone. I also recommend using a makeup sponge instead of the brush advertised to apply. The foundation is very compressed.

I use this product every day. I use it in the morning as a foundation. I have very sensitive skin and liquid foundations make my skin itch. My 14 year daughter also uses this.

Best foundation I have ever found. It covers my skin well and does not cake. Easily covers up blemishes and does not clog pores.

I use this product on a mostly daily basis. I can not explain how much I LOVE it. It makes me feel like its good for my face. Great coverage, and you can use more and more until you get your look. Just be careful, ive found that if I have a "problem area" and try to use more than I probably need, itll get sorta built up. No complaining though, it does its job.
The only problem I have (and more of the operator issues) is that if the brush has any moisture on it and then swooshed around the compact, the make up will get darker and hard and that part is sorta useless. Ive jsut been extra careful. If im hot (from shower, blow dryer, or straightener) I wait until im cooled off. Also, if your face is wet it will get splotchy and sort of turn into a creamy type make up and youll have to wipe it off.

I stopped by the store one time looking for a good concealer that I could wear to my graduation. They got me hooked on this concealer and the 4 in 1 powder - they're perfect for me. My skin's crazy - it goes from dry to oily quickly, and it's acne-prone. I put on an aloe vera/sunburn skin-healing moisturizer I bought over the summer and apply this concealer while it's still mostly wet, that way it doesn't cake up but provides great coverage. Lasts all day and looks fluid (not caked on) when I do this.

The best foundation I have ever used. Went into the store and the clerk matched it to my skin tone and I just love it. Will not be buying anything other than this product for now on. You need to try it. You will love it.

Excellent product, so glad that Ulta 3 professionals were able to recommened a great, affordable and easy to use product.

Although this product is a little more pricey than a drug store brand it is well worth it!! Great coverage and doesn't make skin feel "dirty" or "heavy" with product.

I love it! It doesn't cause my Rosacea to flare up and it's reasonably priced!

I have extremely difficult skin. I have flaky acne that makes my skin turn red, my cheeks are dry, and my nose & forehead are oily. I've had the hardest time finding a foundation that helps with all of those problems. The amazing women at Ulta helped me find a solution!! I use Lorac primer, Urban Decay BB Cream, and the Pur foundation. My skin has never been so even, smooth, and healthy looking! Even my unobservant boyfriend noticed the difference! I'm completely obsessed and will never use anything else!