I apply it with a brush over the top of a darker color in the same shade group. It goes on so easy and stays on all day. I love that it has a hint of sparkle.

I use this eyeshadow in stone everyday and one pot has lasted me the entire year. Not only does this look amazing alone but it works as a primer for darker eyeshadows. If you are on the fence about buying this product, buy it. I have fair skin and dark eyes and this eyeshadow is perfect for me.

A Smashbox makeup artist suggested this eyeshadow for me as a base and for everyday use. I love it. I can layer over it for a more dramatic look, but I can also wear it alone.

I sampled many cream shadows on my search for the best one, and this was it for me. It is creamy, lightweight and blendable, but also delivers rich, long-lasting color. You can easily layer more for a stronger look, but the color payoff is so good, you don't need much for most looks. I have somewhat sensitive eyes, and it doesn't cause any irritation. I use the bronze-y Icon shade & love it.

I use this for everyday use..basically as a cover but also to give my eyes a subtle, not shocking, look.

I have such oily eyelids....but this really is crease free. I luv it!!!

I didn't think this would last 15 hours, but tried it today and it stayed in place for me without creases for 15 hours! I didn't use any eyelid primer either. Definitely going to buy more of these. It was so nice to not have to worry about my eyeshadow on my long day.

I love this color and it stays in place all day. This is better than some of the high-end eyeshadows I've used from the department stores.

I purchased this cream shadow in "Stone" and I absolutely love it. It's highly pigmented, and the color is amazing - almost a deep, bronze-olive. I've worn it a few times for a bold touch to my look. It definitely requires some technique with blending, so if you aren't familiar with cream shadows or even blending, I do not recommend this product because it can definitely be difficult for some people. I cannot vouch for "15-hour" wear, but I wore it for 9 hours with no touching-up and it didn't crease and the color remained bold. I wear all of my shadows with a MAC pot-primer. I gave it a 4 because of the technique required for great blending.

I love cream eyeshadows because they are so easy to use when the product is right. This one really does the trick when it comes to easy application with a flat eyeshadow brush. It blends very well, doesn't fade or crease, and stays on until you take it off. Love love love.